Working in partnership with Two Jumps Media, we were asked by Vestara to create a video that would help facilitate sales of their pharmaceutical waste management system.
Our main challenge was to take a very dense and complex issue - pharmaceutical waste management - and clearly communicate how Vestara’s system would tackle it head on.
Even though our target audience was directors of health care facilities such as hospitals and pharmacies, we wanted to make the video clear enough for anyone to understand. The best way to get this information across simply and effectively was to use motion graphics, so we teamed up with talented VFX artist John Hwang to bring it to life.
In a whirlwind month, we integrated motion graphics, live action footage, a product demo, and effective copy writing into a four minute video that we’re all proud of: a piece that clearly communicates Vestara’s value to health care industries and their commitment to preserving our environment.
Client: Vestara
Title: ‘Vestara’
Length: 3:59
Created by: Andrew Oh & Jaemin Yi
VFX Artist: John Hwang
Voiceover: Lita Lopez
Crew: Kassie Funcell
Peter
October 2nd, 2009
Ah, very well done. I saw this when Andrew uploaded it to Vimeo and I wondered if this was what you were doing in Irvine. Sharp presentation (and information) on such modest resources.
Fred Massoomi
October 2nd, 2009
I have worked with Vestara for the past 4 years on the EcoRX.
I am very impressed with your creative talents to highlight a critical and complex problem, in an easy to understand format.
Great job!
Tom
December 12th, 2009
Dear Jaemin,
You’re commercials look really good. Was wondering ballpark how much commercial directors are paid per project? Thanks